• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Monitech Ignition Interlock Systems

Monitech Ignition Interlock

North Carolina's leading Ignition Interlock provider

  • Interlock Basics
    • What is an Interlock?
    • Interlock Cost
    • Special Offers
    • Interlock Videos
  • Locations
    • Service Centers
  • Partners
    • Refer A Client
    • Attorneys
    • Counselors
  • Customer Support
    • Contact Monitech Ignition Interlock
    • About
    • FAQs
    • Reviews
    • Mechanic Code Request
    • Blog
  • 800-521-4246

Phoenix Police Launch New Anti-DUI Weapon: The Meme

May 10, 2016 by Editorial Staff

phoenix-dui-meme-yodaAs expected, the The City of Phoenix Police Department were out in force on Cinco de Mayo, ready to apprehend any drunk drivers who might have made it onto the road.

This time the police also sent out another kind of workforce to aid the fight against drunk driving: they released a set of drunk driving memes to persuade people to use designated drivers.

Memes, as you know, are images taken from readily-recognized pieces of popular culture, to which messages have been added. The idea is to make a point, get a laugh, or possibly both.

On their Facebook pagedrunk driving memes dos equis, the City of Phoenix Police Department released 14 memes intended to remind revelers not to drive drunk. Anyone who spends time on social media will recognize them. Yoda, Napoleon Dynamite, the Dos Equis man, Liam Neeson, and others have been pressed into duty under the hashtag #NoDuisTonight.

The hashtag goes with the department’s expressed wish not to arrest anyone for DUI on Cinco de Mayo.

drunk driving memes neesonIt’s hard to know how effective the campaign was. In truth, behavior doesn’t usually change overnight. Drunk driving has been on the decline for years because of better laws – including ignition interlock requirements – and intensive public education. It was an effort that began in earnest over thirty years ago, and the task is far from complete.

Still, back when MADD began campaigning for stronger anti-DUI laws and the Ad Council first told people that friends don’t let friends drive drunk, there was no World Wide Web and no memes. Times change, and so do the tools of persuasion. Perhaps the drunk driving memes will add a little extra volume to the torrent of sober driving messages, in which case the The City of Phoenix Police Department did well. If Yoda can the message across can get, then a good job they did.

Category: OffbeatTag: Arizona, Drunk Driving

About Editorial Staff

The editorial staff is a group of writers and contributors with wide-ranging areas of expertise. The editorial staff provides news and analysis of topics that are focused on community and driver safety.

Previous Post: « 4 Flat Tires – Is Your Car Telling You You’re DUI?
Next Post: MADD: North Carolina Needs to Expand Ignition Interlock Use to .08 BAC »

Free First Month

Call a North Carolina expert now at 800-521-4246 to claim your Free First Month!

Call Today
  • Facebook
  • LinkedIn

Call Toll-Free

800-521-4246

Interlock Basics

What Is An Interlock

Interlock Cost

Interlock Videos

Locations

Service Centers

Partners

Refer A Client

Attorneys

Counselors

Customer Support

About

Refer A Friend

FAQs

Reviews

Mechanic Code Request

Blog

News

Copyright © 2023 Monitech, LLC.

Customer Support · Contact · ISO Certification